'Masterplanning is not big architecture'

‘I don’t think this masterplan is about the buildings. That’s starting at the wrong end of the process. Issues of height and density aren’t starting points. You have instead to talk about things like the street and its width and what makes a good city. Towns and places are not the result of design. Design ends up with products. Masterplanning ends up with processes. Masterplanning is not big architecture.’ Terry Farrell

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http://www.architectural-review.com/essays/urbanism/grand-plans-are-afoot-in-earls-court-as-terry-farrell-reveals-his-masterplan/8603053.article